Leveraging SMS/Text Marketing for Realtors

In the next 5 minutes I will explain how you can integrate text marketing into your real estate business easily, quickly and effectively.

I know you're busy, and I respect your time so I am going to cut right to the chase. 

First some quick stats to set the tone:

85% of the US population use text messages as a way to communicate.

50% of the population who text is over the age of 35.

The average text message is opened in only 4 minutes vs. days for email.

97% of text messages are opened vs. 9% of emails.

Your potential buyers are mobile!

Sure, many of them are using the internet to find potential homes, but they are also driving around looking at neighborhoods, and searching for homes on their mobile phones.

This trend is only going to continue.  In 2016, it's estimated that the number of text messages sent will quadruple. As a real estate agent, you can now use these facts to your advantage, and push information about your listings to those who want it... all in real time. 

Here's how it's done.  Imagine for the purpose of this example, that we are talking about a realtor named Mike.  Here's the flow of how funnelpro.com can help Mike increase awareness of his listing as well as gather buyer leads for this home or others.

Now imagine that hundreds of prospects are texting your listing codes... Funnelpro allows you to respond back to buyer leads immediately, and collect all the leads so you can market to them.  So the benefits for you (the realtor) are obvious but let's talk about something not so obvious for a minute...

FunnelPro Helps You Get More Listings

The seller of a home wants you to have this technology...  they want to see you marketing their home as hard as you can... They may not come right out and say it, but they do.  The more advantages you can give the seller the better, and this is an advantage.  It makes information on the seller's home immediately available to anyone driving by.  No more having to restock the flier box (or the seller seeing an empty flier box), it's no longer 1994. Buyers are now mobile, and they are used to having information immediately at their disposal.  They do NOT always want to speak to an agent to get information on the home.  While we're on the subject, let's talk about:

Why Text Marketing is a Win-Win

All good realtors know that marketing is a two-way street.  You can't simply push your information out to people.  You've got to provide immediate information to the people who want it the most.  You have to get your listing in front of potential buyers in every way possible.  Text marketing can be the difference of your listing being shown and not the listing down the street.

As I said above, some buyers do not want to speak to an agent over the phone.  It's not a matter of not wanting to speak to you, so don't take it personally... it's simply a matter of time and effort.  Buyers know that when they pick up the phone to call you, they'll have to give their information before getting the info they want.  They do not want to give you their information.  We all know this. At the point when they call you, they are simply looking for the price of the home to see if it's in their price range, the size, and some other minor details. 

So their options are:

1. Write down the address and look up the property on the internet when they get home - the down side of this, is that you do not receive any contact info for the user (and this is IF they don't forget to look up the home or find something more pressing to take their attention).

2. Look it up on their mobile phone while sitting in front of the home.  - The downside is that this requires a bit of effort, and you still don't capture any info.

3. Text a short code - this is the obvious choice because you capture the buyer's cell phone number and can follow up with a personal call, and the buyer receives the info they are looking for within seconds and has it stored electronically on their phone which they can come back to at any time. 

What's Included?

Funnelpro gives you:

  • 5,000 text messages a month
  • access to our contact management system (so you can see your new leads in real time)
  • unlimited keywords (for all your listings)

How to Get Started

Getting started with FunnelPro is easy.  We have a 5 minute setup process... It's only 2 steps:

Step 1: add your keywords.  You can use the name of the street that your listing is on, or something totally generic like "home123".  This step takes about 10 seconds.

Step 2: add your auto-responder.  This is the message that will be sent to your buyer leads when they text the short code.  Typically you want to include some information about the home, it's price, and your contact info (phone, email, website).

Step 3: Get your rider sign. This is the most complex part of the process.  You have to market your code somehow.  Rider signs can be obtained at any sign shop or through your broker.

The only thing left is to actually sign up and get started...

Click Here to Get Started for Free

I look forward to helping you grow your real estate business, and please let me know if you have any questions.

Leslie Snider

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